Syrus Mow
Projects
→ Dotcom Space→ Ankura
→ Obey Alliance
→ Tamaran
→ Memorise
→ Posters
→ Von Dutch
PROJECT → Obey Alliance
Obey Alliance is one of North America’s leading esports and gaming organizations. This project focuses on redefining their visual identity so it can be deployed consistently across both digital and physical touchpoints. Previously, Obey lacked a design direction across their social media platforms.
To develop this new visual identity, I drew from Obey Alliance’s competitive culture and the nature of esports. Elements such as bold typography, a refined color palette, and modular, grid-based layouts became the foundation of the identity system. These were then applied across banners, match announcements, scoreboard cards, and other social media assets, as well as apparel designs like t-shirts.
The outcome is a distinct and cohesive visual identity that strengthens Obey Alliance’s brand presence and can be implemented across online platforms and merchandise.
Project
Obey Alliance
Category
Visual Identity
Social Media Design
Apparel Design